The up! goes up!

Is it possible to lift the small Volkswagen up with helium balloons? To test our theory,
we needed 20.000 balloons for our experiment to achieve a lifting power equal to the
car's 929 kg weight.

Agency: Grabarz & Partner, Director: Alexander Herzog.

People could participate in the experiment by adding their Facebook picture to a virtual balloon, thus adding it to the actual live event and creating some buzz.