I’m José – a senior art director with extensive experience, yet always eager to learn more.
I thrive in our industry because it constantly challenges me to grow — creatively, strategically,
and technologically. While much of my work has centered on automotive brands, I’ve also
contributed to a wide range of projects across various fields, leading both internal and external
creative teams through national and global campaigns.

I’m the kind of creative who believes in progress, growth, and good fun. I enjoy evolving with
the craft, exploring new perspectives, and learning from every project — both from successes
and mistakes. I can’t stress enough the importance of learning from each experience. 
One of my best personal traits is being easy to collaborate with. I work best with people who
bring out the best in each other — people who give a damn. Not egos. Creating great work is
a team effort, and I bring that mindset into the room. 

Beyond professional success, my goal is to keep evolving as an art director while maintaining a
balance that fuels my creativity. I want to take on projects that excite me, collaborate with nice 
people and keep the passion that brought me into this field alive and vibrant.

hi@josehernandez.se

DDB / Jung von Matt / Scholz&Friends / Serviceplan / Stendahls Grabarz & Partners / Y&R / Überground

José Hernandez
Freelance Senior Art Director
+46–76 149 73 74
hi@josehernandez.se