Concept —
For all types of familie – today, a family is more than just a group of people related by blood. The modern definition of a family is diverse and can take many forms. This concept embraces this diversity and honors the many different kinds of families that exist. Telekom recognizes this and offers family plans to whomever you consider part of your family.
Agency — DDB Hamburg
Director — Simon Verhoeven
Photographer — Jan Kopetzky
Music — Beginner feat. Samy Deluxe, Meine Posse
16 families were portrayed for the campaign, below are my favorite three.