Opel x Noma Bar —
Expect more
Concept —
Opel has often been seen as the least cool German car brand, with some people not even realizing it’s German. In the 90s, quality issues and backlash led many to view Opel as the 'underdog' of German automakers. Today, however, Opel has made a comeback, offering modern features, sleek designs, and top standards on par with other German brands. To change lingering biases, we launched the project 'Expect more from Opel,' dispelling stereotypes/prejudices and highlighting Opel’s product evolution. Opel is not what you thought — you can expect more.
Agency — Scholz & Friends
Images/CGI — Mainworks Studio
Artist — Noma Bar
We branded a 400-meter corridor at Frankfurt Airport with life-size Opel cars, challenging common prejudices about both countries and Opel.
Artist Noma Bar created 17 quirky illustrations complementing messages in five languages.
In total, 11 life-size cars were rendered, amounting to 4.18 billion pixels over a 700-square-meter display area.
