Hamburg Pride —
Love has no bounds
Concept —
They say love knows no reason and no boundaries, that its sole purpose is to unite people. We build on this philosophical thought for Hamburg Pride, creating the rallying cry: Love Has No Bounds.
Our visuals, featuring people kissing each other, aimed to celebrate the freedom to love whomever you choose —capturing the very essence of what Pride stands for.
Agency — Grabarz & Partner
Photo — Robert Grischek
We conducted a street casting and photographed everyday people in a pop-up studio over the course of two days.
To further emphasize our message, we designed stickers and a unique giveaway: the Kiss Cube, a playful yet meaningful representation of love’s endless possibilities, that we also ended up using in our communication.
