Amorelie —
Try before you die
Concept —
For Christmas, online sex shop Amorelie introduced three advent calendars. We created the tagline 24-Things-to-Try- Before-You-Die, a playful twist on the bucket list concept. While it hints at 24 toys to explore, it also conveys a deeper message about embracing new experiences and how they can enhance life. This idea formed the central narrative of the TV commercial, reinforcing the importance of curiosity and adventure. The campaign aired across German-speaking countries: Germany, Austria, and Switzerland.
Agency — Überground
Director — Katharina Hingst
Production — Easy does it/Om Studios
Visual Production — The Marmalade
The commercial showcases various stories of individuals who have overcome their fears, stepped out of their comfort zones, and achieved something they thought they’d never dare to attempt.
The calendars and products.
The calendars were filmed using SPIKE, a industrial robotic arm with a mounted camera, renowned for its unmatched speed and precision in executing perfectly repeatable movements. Once the shooting path was programmed, we simply poured nail polish over the calendars and reversed the footage to create the final effect.
